Legacy & Philosophy

Where our story begins — and the principles that guide everything we do.

Explore Our Story Our Principles
Johann Graf's entrepreneurial journey in Austria
Novomatic Logo
50,000
Austrian Schillings
Initial Capital
33
Years Old
When Founded
Our Origin Story

Entrepreneurial Beginnings in Austria

Every legacy has an origin story. Ours begins in post-war Austria, where Johann Graf grew up in a modest one-bedroom flat without running water. Expected to take over his family's butcher shop, he chose a different path.

In the 1970s, he began importing second-hand pinball machines into Vienna cafés. By 1980—at age 33—he founded Novomatic with only 50,000 Austrian schillings, working from a former wine storehouse in Gumpoldskirchen.

His early success producing ADMIRAL slot machines and expanding internationally embodied his philosophy:

Innovation
Quality
Global Ambition
1970s Pinball Machine Imports
1980 Novomatic Founded
1980s ADMIRAL Success
Our Journey

From Family Business to Global Leader

What began as a small family venture grew into one of Europe's most successful international enterprises, driven by innovation, strategic vision, and relentless ambition.

1980s

Innovation Begins

Novomatic AG became one of Europe's fastest-growing gaming companies, driven by advanced gaming terminals and early technology adoption. The foundation was laid for what would become a global enterprise.

Advanced Gaming Technology First Rapid Growth
1990s

International Expansion

The business expanded across dozens of countries, building casinos, developing gaming software, and establishing a global footprint. Strategic partnerships and acquisitions fueled rapid international growth.

Global Reach Strategic Growth Market Leadership
2000s

A Global Enterprise

With more than 20,000 employees and operations worldwide, Novomatic became a leader whose impact extended far beyond Austria. The company set new standards for innovation and corporate responsibility.

20,000+ Team Global Operations Industry Leader
40+
Years of Excellence
50+
Countries Worldwide
20k+
Team Members
1M+
Daily Customers
Our Values

Philosophy of Stewardship and Responsibility

Success is not merely to be enjoyed, but to be stewarded. Our journey instilled in us a profound sense of responsibility that guides every investment decision.

Responsible Ownership

We view wealth as a resource to nurture, not a trophy. Every decision considers long-term consequences on employees, partners, and society.

Ethical Governance Product Excellence Community Contribution

Humility & Restraint

Despite overseeing significant assets, we maintain a low public profile, believing true influence doesn't require loud publicity.

Substance Over Image Discreet Excellence Grounded Approach

Diligence & Improvement

Starting from modest means taught us hard work's value. We encourage continuous improvement in all ventures.

Hard Work Ethic Continuous Refinement Process Excellence

Our Guiding Principle

"We honor the past by acting responsibly in the present, thereby earning the trust of future generations. Capital should be deployed in ways that build rather than exploit."

Future Vision

Passing the Torch:
Intergenerational Continuity

Generational Stewardship

We think in terms of generations, not just years or decades. Planning for succession and continuity is integral to our approach.

Deliberate Transition

In 2021, Johann Graf transferred ownership to his son and associates, preparing for a "generational change" with careful mentorship.

Sustainable Legacy

We eschew short-sighted ventures in favor of those that foster sustainable growth and family unity for generations to come.

"

We see ourselves as custodians who will eventually pass the torch, along with accumulated wisdom and values, to those who follow.

3rd
Generation Involved
100+
Years Vision
2021
Transition Year
Strategic Succession
Preparing the next generation for leadership
1980
Foundation
Johann Graf establishes Novomatic
2021
Transition
Ownership transfer to next generation
Future
Continuity
Sustaining values for generations ahead
Our Roots

European Heritage and Family Values

Being a European family with Austrian roots profoundly shapes how we do business. Our legacy is intertwined with European values of cultural heritage, continuity, and community.

Family Values That Guide Us

Loyalty

Commitment to our partners, employees, and community that spans generations

Hard Work

The diligence and perseverance that built our legacy from modest beginnings

Prudence

Thoughtful, long-term decision making that considers future generations

Generosity

Quiet philanthropy and support for cultural initiatives in our home region

Austrian heritage and European values
Austria
Where craft meets innovation
200+
Years of Austrian Tradition
50+
Cultural Initiatives Supported

European Principles in Modern Business

Craft & Quality

From butchery to high-tech manufacturing, the emphasis on doing things well runs deep in our Austrian heritage

Community Focus

We weigh not just financial outcomes but also human and cultural impact in every decision

Cultural Stewardship

Preserving heritage while innovating for the future defines our approach to legacy-conscious capitalism

N

A Commitment to Legacy

Guided by Heritage. Built for Generations.

We stand at the intersection of heritage and horizon — carrying forward the values that shaped our foundation while embracing the responsibility to build a future worthy of that past. Our commitment extends beyond wealth: it encompasses stewardship, integrity, and the quiet strength of a company devoted to long-term prosperity.

Novo Capital

Building Value That Endures

Partner with Novo Capital to shape investments that last beyond a lifetime.

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